Marketing Automation & Your CRM: The Dynamic Duo

Bridge the Gap Between Marketing and Sales

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.

Take a look at this Salesforce white paper to get a more in-depth look at the differences between these two technologies, the benefits of integration, and a step-by-step look at the implementation process.

The white paper will cover:

• differences in the primary goals and key features of each system
• marketing benefits of integrating marketing automation and CRM, including lead qualification, lead management, and targeted messaging
• sales benefits of an integration, including behavioral tracking and lead nurturing
• implementation process, from planning to optimizing your two systems