Building Modern Apps for the Age of the Customer

When exactly did the whole world change? Was it the rise of the internet? The cloud? The smartphone? Or was it that moment when savvy innovators realized they could take advantage of all three to transform the way we work, connect, and live?

Apps are the engine of this revolution. In one industry after another, established giants have watched their dominant positions vanish as startups, fueled by apps, have disrupted long-established ways of doing business. Uber is often cited as the poster child for this new way of thinking—a startup with virtually no assets or market presence that overturned an entire industry overnight. But Uber was just the beginning. The rate of change—and the heat of competition—is only accelerating.